Jane Garbar

Jane is passionate about bringing the importance and value of what we do and what we believe to Testelium clients. As a marketer, she is responsible for our market representation and communication as a testing expert.
Articles by this author
how to engage customers
Marketing How to Track Your SMS Marketing Campaigns with Message Analytics

SMS marketing is a powerful but often underestimated marketing channel. Through text messages, you can get a hold of a high number of customers in a shorter period of time. But truth to be told, it is just a general statement. How can you ensure that your text message goals are reached and your SMS […]

Engaging customers with SMS
Marketing Using SMS messaging to keep your customers engaged: what are the secrets?

In a world overflown with info, it becomes harder and harder for brands to stand out. The ad appears anywhere nowadays, both in offline and online worlds, so how your ads can be the ones that drive the focus of your clients and ask them to interact with you and proceed to order or purchases?  […]

Testelium Quarter 1 report
News Improvements in the first quarter of 2021 | Testelium report

We promised not to stand still, constantly develop and improve the Testelium service – so here is a small report of the best improvements in functionality of our SMS testing tool.During the last three months we have tried to follow your needs and do our work better, so that your business developed. Added repeat test button […]

Benefits of SMS marketing
Marketing The Key Benefits of SMS Marketing — Advantages of SMS

Marketing tools allow us to reach our customers through different media and with different messages. Paid ads, newsletters, content marketing are used for various purposes. To choose the most appropriate tool you need to know your audience — their needs, wants, and interests. Testelium believes that SMS is a powerful medium to connect with your […]

Improving your SMS campaign results
Marketing 8 A/B Testing Text Message Ideas to Improve SMS Results

How to test SMS effectively? A/ B testing is the way to get rid of controversy, define what works best in your emails/SMS, etc. If you’re trying to figure out, test your SMS texts to improve results, let’s look at eight simple text ideas to get you started with the testing faster. But before establishing a strategy, you […]

Reconnecting with customers via SMS
Marketing Reconnect with your customers through SMS

How do you support your customer pool? A lot of businesses are focused on expanding on the market and attracting new buyers, but there is a good chance to increase your profit by winning lost customers back. Loyal customers may not only make regular purchase or reservations, but also become your brand’s advocates. Text messages […]

Telecommunications Industry Responds to COVIDs Crisis
News Telecommunications Industry: How To Respond to COVID’s Crisis

COVID-19 rapidly changed our everyday life. We became deprived of dozens of routine things we hadn’t paid a lot of attention to, and now we are living in a constant process of adjusting to a new reality. As you can imagine, the telecom industry went through a crisis as well as many other economic sectors. […]

SMS Deliverability
Marketing What‌ ‌Is‌ ‌SMS‌ ‌Deliverability‌ ‌And‌ ‌How‌ ‌to‌ ‌Increase‌ SMS‌ ‌Delivery‌ ‌Rate‌

SMS marketing is a well-loved and proved over time tool to engage with your audience. As the importance of mobile phones, and then smartphones grew, a lot of brands considered messaging a part of their marketing strategy, as there are a lot of pros of text messaging.  But there is a catch: to let the message […]