SMS portal is an interface that allows you to send and receive SMS messages without actually using a mobile phone. This converts SMS messages into e-mail messages or HTTP requests and vice versa. SMS Gateways are successfully used in Telecom for massive SMS messaging & SMS tests.
In the case you need to organize effective messaging without any extra means, the SMS software platform that provides sending and receiving short text messages & testing SMS on live SIMS will be a perfect business solution.
SMS messages & text gateway are sent from the platform to direct channels of mobile operators. Sending messages is possible via HTTP API or SMPP protocol. These protocols are standard for SMS exchange and are applied in every Telecommunication company with no interruptions.
How to text SMS gateway effectively?
If you are a business that has collected a solid database and received consent from the loyal customers to send SMS by default, you may use the SMS gateway test to improve the quality of your work. Do not confuse spamming with sending text messages. In anti-fraud purposes and with anti-spam concern, many people forget that SMS messaging is the same marketing tool for working with the target audience as many others. And, as with any tool, there are options to use it either correctly or incorrectly (illegally). Testelium allows you to act totally white for many business purposes. Let’s discover it step-by-step.
Research & set business goals
When implementing any serious project, SMS messaging requires not only rigorous testing but not less careful preparation. Mind SMS reliability. That very often what looks perfect in theory and sounds great in words doesn’t work in practice for some reason. There are numerous reasons why: different & sometimes very unpredictable. We recommend that you create a test plan prior. It will help you get the best possible return from them without annoying potential customers with your messages.
Make a plan
Why make a clear plan when preparing for SMS testing via open source SMS gateway API? First of all, despite the seeming simplicity, SMS messaging consists of many elements, and each of them often must be tested separately. Otherwise, you simply won’t understand what exactly went wrong and or what point, etc.
Choose your testing method
To begin with, how to find SMS gateway? There are many testing methods. One of the most common and well-performing tests is A / B testing. In this case, two different groups of users receive a newsletter with different elements, and the conversion rate determines which option works best. Unfortunately, not all companies take SMS messaging seriously. This often leads to the fact that they are associated with spam and the use of A / B-method is almost never discussed.
Choose your testing platform
With the variety of SMS gateway worldwide, it is harder to find a reliable SMS testing service that completely meets your business demands and has a testing method you need to offer to you. Luckily, nowadays you can choose from a variety of international SaaS platforms for purely SMS testing, not a package Telecom service all-in-one that demands certain bigger investments or long-term subscriptions etc.
Start quality SMS testing
So, let’s start testing. The first thing to pay attention to is the sender’s name, or rather, how it will be displayed on the recipients’ phones.
- Despite the fact that this advice will seem too simple to someone more or less professionally backed, or even superfluous, but in no case, you should leave a regular phone number in the “From” field. In this case, it is more likely that the recipient will not read the message. After all, if it comes from an unknown number, which means, most likely, is of little interest or considered as spam.
- Use a signature instead of a phone number. How it will look and how it will work better is a subject for testing. In some cases, the name of the company or brand should be used.
- It is also important to clarify that in some countries, it is prohibited to use a numeric sender name when using A2P SMS technology.
This is often done only when sending spam through grey channels, and the official name of the sender is only alphabetic. In Europe, both are possible. Therefore, here you need to take into account the citizens of which countries your messages list is designed for.
Having decided on the name of the sender, we turn to the most important thing – the text of the message. Here how to test SMS:
- Before writing the message text, decide who your target audience is and what information you are going to convey.
Try not to be too verbose, but you don’t need to be overly mysterious either. State your main point briefly and clearly, keeping in mind who will be reading it.
As a result, you will get two texts, ideally not very similar to each other, but conveying the same information. You are now ready to A / B test your message.
- Send different versions to different groups of people and see the response.
Which version brought the most impact is the one which is the most working for your business. However, this does not mean that you found a perfect message so fast. It may be worth doing more than one round of A / B message text testing, starting from the results already obtained, in order to find the optimal message test.
Why choose Testelium SMS portal?
SMS platform, developed by Testelium, allows you to take into account several parameters for testing alongside content and sender ID:
- Sender ID Test
- Content Verification
- SMS Verification
- SMS Tests Results Analytics
- Real-time multiple tests
- Support 24/7
Finally, you may also test how the text of the message works with different groups of your target audience. To do this, divide the recipients into groups according to those parameters that are important to you – by age, gender, location, and so on.
Our platform makes it possible to create Real-time multiple tests which automatically pull from the entire database using specified filters. Send messages to different groups simultaneously, look at the response, count the conversion, and make a profit. Simple as it is!
Remember what is an SMS gateway. SMS messaging, when organized correctly, is a powerful marketing/business tool that can be set up perfectly only after thorough research & testing. Unfortunately, not all companies take this seriously. As a result, their messages are perceived by users as spam, and the companies become frustrated with this technique. All of this can be avoided if you approach your messaging lists responsibly and use advanced modern tools for SMS tests with useful parameters as Testelium. Need some help? Welcome to contact us right away!