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Main Aspects of SMS Messaging and Testelium Results Which You Should Know

Testelium is a software that allows testing high Testelium is a software that allows high volumes of testing text messages in a few moments. It also allows clients to access real insights on SMS delivery to many different countries.

This data enables the making decisions on launching massive bulk SMS campaigns rapidly. It also highlights if the company addresses the client using the required topic, in the required country, and at the required time period.

For many industries (e.g. retail, finance, healthcare, fintech, etc.) delivering transaction SMS within a few seconds is a crucial point of the clients’ onboarding and the quality of customer services. 

If the client won’t receive the correct OTP while accessing the system at once, later it will cost a lot more for the company than just sending another correct SMS message.

At first sight, it seems that the issues of SMS delivery shouldn’t bother big corporations, as every department’s processes are set up in the best way possible. However, it’s not always true. 

This situation is frequently hard to assess when you are situated in one country and sending messages to another one. You can’t be sure that your SMS is delivered 100 percent, while you can only refer to your own assumptions or the contractors’ reports which can be unreliable or fake.

Thus, while sending bulk SMS around the world, the customer company most likely does not understand the real situation of SMS delivery, especially if it has not previously tested the SMS routing.

Let’s illustrate the situation with real numbers.

Let’s say your company has 1,000,000 new clients per month, you spend $2 to attract each one, so 1,000,000 * $2 = $2,000,000

They pay you $4.99 = $4,990,000

Imagine that 7% of your customers didn’t receive an SMS and didn’t sign up,

so 7% of 1,000,000 = 70,000 clients * $4.99 = $349,300.

So you lost $349,300 a month just from not delivering SMS! Imagine how much you lose in a year

Regarding the automated SMS delivery testing, it is also worth mentioning that it may not always be difficult on the side of the company that is organizing the sending, as well as in the process of cooperation with the local service providers. Since the very setup of the SMS routing in conjunction with the sending/delivery of SMS is complex, there may be difficulties at each of the small stages.

Speaking of SMS roaming testing, you should understand that the difficulties may arise not with the company that is providing the services, but with local mobile network operators. The process of setting up the SMS routing is complex, and the challenges could be evident at every single step.

If you check the statistics of Google requests on major problems of SMS messaging in 2022, you will discover that the most common question is connected to the issue of why messages can’t be delivered to the recipient’s phone.

Market Overview

The Global A2P SMS Market is about to Reach US$74.7 Billion by the Year 2026

A2P SMS (otherwise called professional or enterprise SMS) is an SMS industry branch that enables governments, institutions, or companies to send reminders or notifications regarding their services and products in bulk. 

The Growth in the global market is set to be driven by increased use by large and medium companies across the globe to focus on customer and employee engagement. One of the benefits of A2P SMS is that it offers a wide reach, allowing businesses to deliver reminders or notifications to many customers simultaneously. These advantages are likely to shape the A2P SMS market in the following decade. 

A2P SMS is used by a wide range of organizations and businesses in various technical modes to send messages to consumers, such as banking notifications, marketing notifications, automated booking confirmations, etc. 

Other factors driving the market are the two-factor authentication for web services and platforms, increasing the use of mobile marketing, and the growing adoption in the banking sector. Rapid digitalization has led to increasing instances of spamming and phishing, which are a cause for concern. With an increasing e-сommerce activity due to the lockdown, there was an increase in the traffic-related to notifications, alerts, online transactions and one-time-password (OTP) alerts. Thus, the boom in the e-commerce sector can offer abundant opportunities for the market players in this sector. Increasing security issues in the scope of such cyber-crimes have prompted several A2P SMS messaging providers to enhance security measures with the features such as two-factor authentication to lower this risk. 

In addition to the above factors, the level of SMS delivery plays an important role, since it is the final link in the chain of communication with the client.

And if the SMS is not delivered to the client on time, with the correct text and to the declared number, all efforts to create a secure business-client chain will be in vain. And the company will have to re-spend the funds on creating two-way communication with the client while facing not only financial but also the risks associated with the branding.

In all of these, the impact of the SMS delivery rate on onboarding and customer retention is high, as a missed or incorrectly received SMS message can cost the customer’s company a lot of money to acquire.

Exactly in order to manage the quality of the SMS delivery, there is a preliminary system for testing it with various parameters and geographic destinations.

Testelium, which provides testing services for the quality of the SMS delivery in more than 180 countries and works with more than 320 mobile operators, has the opportunity to see the picture of the message delivery directly without the participation of intermediaries. In this analytical report, we would like to share some information about the level of delivery of SMS messages, based on the results of testing of 1 million messages to all directions and regions.

The Most Popular Geographical Regions That Use Testelium Tool

Top 10 countries

As you can see from the infographics, the top-10 countries that use Testelium include Brazil, Indonesia, India, France, the UK, the US, Pakistan, Thailand, Venezuela, and Bangladesh. 

But if you check the indicators of the SMS delivery, you will encounter a rate of 6.67% of undelivered messages, which is significantly lower compared to countries where testing is done in lower volumes.

It means that countries, where the testing of contractors’ services is popular, have higher SMS delivery rates than countries where this practice isn’t common. 

Infographics on SMS delivery statistics of countries/regions on the level of SMS delivery by regions

And in countries where there is less testing, these figures are much higher. 

As you can see from the graphs above, there are still problems with SMS delivery on an international scale, especially when it comes to large geographic regions with a big number of countries, such as Asia and Europe.

In the report, we did not consider the details of delivery reports but presented data on only 2 cases when an SMS was not delivered to a client or was delivered with incorrect information.

This allows us to talk about the effectiveness of the SMS testing process in order to improve the quality of communication with customers, customer retention costs, as well as the great impact of the SMS testing on the quality of services provided by all telecommunications market operators.

Testelium provides an ultimate tool to get through SMS delivery reports within moments and analyze your SMS routes, reliability of vendors and make the right decision for your bulk text campaigns. SMS delivery testing API will allow you to integrate the testing system into different bulk messaging platforms to see real-time data. Get in touch with our experts today and try the tool for free!