Olga Didenko

Articles by this author
How fake DLRs devalue a well-functioning SMS market
Testing What are fake DLRs and how do they devalue a well-functioning SMS market?

SMS marketing is a fruitful field that brings a lot of benefits and satisfaction to marketers who made a decision to resort to it. However, there is a massive scourge to the whole industry that undermines the value of this marketing channel. We are talking about fake DLRs and their impact on the industry.  What […]

How to track your SMS marketing with Messaging Analytics
Marketing How to Track Your SMS Marketing Campaigns with Message Analytics

SMS marketing is a powerful but often underestimated marketing channel. Through text messages, you can get a hold of a high number of customers in a shorter period of time. But truth to be told, it is just a general statement. How can you ensure that your text message goals are reached and your SMS […]