Customer interview
Virtually Everything You Need to Know About SMS Testing In One Interview
BSG is one of the biggest suppliers in the SMS industry. The company created Testelium, an independent SMS testing platform. Eugenia Vitvinova, Head of Routing at BSG, shares her long-time professional experience. Why do you need to test SMS messages? How can you ensure that you deliver messages successfully? In this interview, you will find everything […]
Do you test your two-factor authentication (2FA) messages on a regular basis? If your answer is “no”, you have a great opportunity to take your 2FA to a new level of efficiency and accuracy. Regular testing of one-time password (OTP) SMS messages will guarantee you a lot of benefits, like the ability to reach out […]
SMS marketing is challenging, especially if you use it as one of the main communication channels with your clients. The challenge here is two-side: from one point of view, you need to catch the attention of your audience and connect with them; from the other, you need to ensure that your tech infrastructure is working […]
SMS marketing has a lot of potential for building long-term relationships with clients, spreading information about emergency developments or offers, and growing your brand awareness. Though text messages show themselves better than their competitor, email, in regard to open rates, it has limited capacities, namely 160 characters per message, and the inability to use as […]
The SMS market is a prosperous niche, as SMS messaging stays one of the top communication tools. With the appearance of A2P messaging, the market players have gained another opportunity to find their place and generate profits. A2P messaging will stay in demand for a long time. Businesses have already understood the real value of […]
Using SMS channels for marketing purposes is a common practice that a lot of companies have already implemented in their work. SMS marketing has a dozen of benefits: it has an extremely high open rate (around 98%), it can reach wide demographics, and it helps to build and support long-term relationships with customers. It is […]
The Testelium platforms allow you to send test messages on your own mobile number. This way, you will be able not only to test deliverability but to check if the content goes through some unwanted changes while being processed by SMS providers. So, how can you run this test? Step 1: Add your number to […]
Usually, SMS marketing is associated with the B2C segment, when businesses like big retail chains reach out to their customers through SMS messages. However, it might also be a powerful instrument for B2B companies as well. B2B SMS marketing might help you with lead generation and relationship building, as well as support your other marketing […]