SMS marketing is challenging, especially if you use it as one of the main communication channels with your clients.
The challenge here is two-side: from one point of view, you need to catch the attention of your audience and connect with them; from the other, you need to ensure that your tech infrastructure is working correctly, and your messages actually reach the end-point recipients.
Text message testing becomes an essential part of your SMS marketing process. It is fast and simple, but there is a way to make it even more convenient by leveraging SMS testing API.
How to implement an API for SMS testing and why you should do it? Let’s discuss this in this article.
What is SMS testing?
First, let’s figure out what SMS testing is.
It is a process of sending a test message to a real mobile number to gather data on SMS delivery and its quality. For example, Testelium analyzes the status of delivery, its delay, the validity of the delivery report, and the display of message content and sender ID on the device of the end-point user.
It works the next way: our client connects its SMS provider with our SMS testing platform. Then, they set up a testing campaign for a certain country and certain carrier, and we send a test message to the users who agreed to receive test messages.
In some cases, you might want to test SMS delivery with your own number. Though it would only have a relevant result for the campaigns you want to send within the same country and same carrier as yours, it might help you to understand how end-point recipients see your messages.
Why should you test your SMS vendors and suppliers?
So, why should you add SMS testing to your regular checklist?
The thing is that the success of your campaigns depends a lot on whether the customer has a chance to actually read the message and interact with it. If the message wasn’t able to reach the phone of your recipient, it doesn’t matter how catchy and relevant was its content.
Why aren’t some messages delivered? There are different reasons: for example, your message hasn’t matched the setting of the route that was used to send it, or your provider use grey routes that are unreliable and can’t guarantee high delivery rates.
In turn, SMS testing helps to detect these issues and understand if you need to redesign and relaunch your campaign, or you need to consider changing your partner for a more trustworthy one.
Another risk is fake delivery reports. You probably know that carriers send delivery reports on SMS messages to share their status. However, some providers learn how to manipulate this data and send positive reports when the message wasn’t actually delivered. Usually, you won’t receive fake reports on your whole traffic (it would be too suspicious!) but on a certain part of it.
As a result, they manage to increase their profits, but cut your results and tamper your statistics: you will have high delivery rates, but low conversion, which might push you to rewrite your content. But it won’t change anything, as the problem lies in a totally different aspect.
SMS testing will help you to detect such situations. By analyzing several parameters, you will be able to see when you receive a fake delivery report and when the data on delivery was valid.
How does SMS testing with the API method work?
An SMS test API is designed to simplify the testing process for businesses. The Testelium platform allows running tests within its interfaces, but it might not be very convenient for enterprises that have huge databases and use their own solutions for SMS marketing.
So, you might use SMS delivery testing API directly from your system without opening Testelium. Basically, it works in the same way how SMS API works, the one that you might use to automatically launch SMS campaigns.
What are the benefits of using SMS verification API?
A text messaging testing API is a great tool that can increase the efficiency of your SMS marketing process. Programmable SMS testing API powers up automated SMS delivery testing and relieves managers from running manual operations that might be cumbersome, prolonged, and mistake-prone.
On big volumes of traffic and regular testing, it would make sense to spend some time and resources on API integration. Such investments will pay off very quickly, as with text message testing API service, you will be able:
- save your time and effort on launching SMS testing, as it would be done automatically;
- simplify the tech infrastructure you use to run SMS campaigns, as you will have the functionality of the chosen SMS testing tool within your initial SMS solutions;
- optimize your data management, as you will be able to receive testing results directly in your system;
- convenience, as it is always easier to master a new functionality, namely SMS testing, using familiar interfaces.
Testelium SMS testing API: core features and advantages
Testelium, being an automated testing platform, offers an efficient SMS verification API for every client. Use our REST API to send test SMS from your platform.
When you integrate with our API, you still access all SMS verification service features, but also benefit from:
- high level of security, as we use the best cybersecurity practices to protect the connection;
- 24-hour support team who will consult you on any question regarding API integration and execution;
- unlimited functionality that will grant you the flexibility to use our services.
If you have a chance to simplify processes and increase their efficiency, it would be wise to take such an opportunity.
Our API to send test text messages falls under such a category, and we would be glad to guide you through the integration process and answer any arising questions.
To start your journey to the world of SMS testing, check the Testelium prices and plans and contact our manager to learn details!