New technologies made our lives easier, but unfortunately, they had side effects too. Fast and efficient communication gave scammers an opportunity to reach any person directly at any moment of our day. SMS text scam is as dangerous as email one, and it chases the same purpose — to steal your personal info and get […]
SMS marketing is a well-loved and proved over time tool to engage with your audience. As the importance of mobile phones, and then smartphones grew, a lot of brands considered messaging a part of their marketing strategy, as there are a lot of pros of text messaging. But there is a catch: to let the message […]
How do you support your customer pool? A lot of businesses are focused on expanding on the market and attracting new buyers, but there is a good chance to increase your profit by winning lost customers back. Loyal customers may not only make regular purchase or reservations, but also become your brand’s advocates. Text messages […]
How to test SMS effectively? A/ B testing is the way to get rid of controversy, define what works best in your emails/SMS, etc. If you’re trying to figure out, test your SMS texts to improve results, let’s look at eight simple text ideas to get you started with the testing faster. But before establishing a strategy, you […]
Marketing tools allow us to reach our customers through different media and with different messages. Paid ads, newsletters, content marketing are used for various purposes. To choose the most appropriate tool you need to know your audience — their needs, wants, and interests. Testelium believes that SMS is a powerful medium to connect with your […]